Duality inside and out.

Ok so this is it.

I have to start actually doing something productive with this idea, take it somewhere. Lets start by watching 'Science of sleep' again. Have no idea where this is going to take me, wehey!

So I like this duality aspect of it, what happens outside and inside when ideas are building up.
Mundane everyday stuff that relax us or take our minds out it. Our brains seem to start clicking, making connections easier.
How? Why? When?

Why do ideas come in this mundane situation, when I brush my teeth?

Where am I getting with this?

So I have been thinking all weekend about this project.

And 'documenting' my ideas proves to be harder than I thought. Especially with all the stuff I have on my mind and so many things to do. So as, the awfully unexpected situations, (that are becoming usual in a very scary way) to deal with.

So I keep thinking.

I am very interested in, why do we come with our best ideas in the most mundane circumstances? Even when we decide: 'that we are not going to think about while we take a shower' for example.

Then it came to my attention, why I have gotten this thing stuck in my mind for a while now? Well it all begins with the brief set by HP for D&AD, which basically wanted us to sell the machine as the ultimate creative tool. I thought: 'getting yourself a computer won't make you come up with amazing things?! I guess that sometimes, the computers help us express the idea'.

But definitely they do not help built it in our heads.

So how does the creative mind works? Most of us being a bit 'out of our minds', according to outsiders.
The bulb in my head lighted up for the HP brief. A photograph of someone brushing their teeth and then something written like 'You go brush your teeth, (we are sure you will come up with a great idea). We will be here to help when you are done'.

So Im thinking it would have a better outcome, if I make a poll and see the results.

Where/when do you come with your best ideas?and Why?

Though I think i still need to give it a thought.

Geez, what have I gotten myself into!

What sort of activity goes on in the brain, when we are thinking?

- Ideas come to us because we sort of connect dots on things we already have knowledge of?

In essence, yes. The brain is made up of neurons which are like little electrical cables,and those light up with activity when we think.

- But what triggers them?

Anything really, it can be external or internal. A memory is triggered by a smell or a sight.
Though smell is the strongest sense tied to memory. You smell something and your brain lights up like a Christmas tree. So, the more connections there are to a memory the stronger it will be when its triggered

If you have an idea it will start of as a serious of random signals and if your brain likes how things are connecting then those connections get stronger, eventually you become 'consciously aware' of the idea or thought and start to pay attention to it. Lots of stuff happen in our subconscious that we are not aware of.

It just kind of happens.

When you get a half thought up idea its an idea that was building in your subconscious but did not have time to fully form before you became aware of it. So it just kind of dies off half way through.

We come up with ideas depending on our knowledge, experience, background, or even based on what we have been doing that same day. We all connect the dots in different ways, and we all think differently that is what make us unique as human beings.

The person next to you, relates to the enviroment and experiences in a complete different way than you do.

What to do?

There is a common belief that when a person is relaxed the brain makes connections easier. What does it mean? Our brain is always working, there are always things 'going on' in our sub-concious. It reaches a point where our ideas build up to a point, then is when we become aware of them.

Activities:

1. Take a warm bath.
2. Eat with chopsticks.
3. Gargle.
4. Sing in a crowded elevator.
5. Doodle.
6. Do a crossword puzzle.
7. Run.
8. Ride your bike.
9. Take a shower with your clothes on.
10. Breathe slowly.
11. Flip a coin.
12. Water the plants.
13. Go shopping.
14. Write the alphabet backwards.
15. Camp in your bedroom.
16. Create a solution that rhymes.
17. Make paper airplanes.
18. Use three wishes to solve your challenge.
19. Browse through a bookstore.
20. Take a quiz on facebook.
21. Make a sculpture with mashed potatoes.
22. Daydream.
23. How would you solve it with an infinite budget?
24. Write out the problem with your opposite hand.
25. Eat dinner.
26. Wash dishes.
27. Take a nap.
28. Spin in your chair shouting: “WHOOPEE!”
29. Contort your face in a strange and unusual ways in front of the mirror.
30. Got for a walk.
31. Listen to music
32. Go for a walk in the rain.
33. Pick up something with your toes.
34. Stand on your head.
35. Caffeine.
36. More caffeine.
37. Make a prank phone call.
38. Call mom, she can fix anything.
39. When in doubt, resort to duct tape.
40. Shake up a can of pop and open it.
41. Pretend to snorkel.
42. Think like a child.
43. Walk outside and wave to a stranger.
44. Look at the person’s paper next to you.
45. Climb a tree.
46. Find a new word in the dictionary.
47. Dance a polka.
48. Play in a toy store.
49. Just don’t think about it.
50. Pretend like it doesn’t matter.
51. Paint with your fingers.
52. Clean your toilet.
53. Lose yourself in youtube
54. Walk in your local corner shop.
55. Go for a picnic.
56. Sit outside.

Just do something that does not involve much thinking.

When I take a nap.

Yesterday I was in the verge of falling asleep, and my brain started to work.

Scenario:
I was lying on the sofa, on my side. It was a bright sunny day and it was rush hour. I live in a georgian flat, in between two very busy streets. The noise was unbearable at that time of day and i couldnt quite take a proper nap.

Thought:
So i thought how incredible it woudl be if people only drove electric cars or rode their bikes. Then it came to my mind and episode of Top Gear. The special guest was Boris Johnson. Jeremy asked him 'Where do electricity comes from?' he responded 'From the plug'. So I started to think how to encourage people to buy electric cars (far from all the 'being green' scheme). Wind turbines came to mine. In order to get and electric car, the electricity to charge it shoudl come from wind turbines. The goverment would pay and amount a year to persons that do it, after 3 years of ownership. To prevent scams.

It would not work, since there is much more to it.

I fell asleep.